Hot and creative

Its hot day..
Mercury level shows me +46.
Being a Chennaite for more than 6 years, thought that i could beat the summer here but the Nature is against me with a humidity level of 7%.
"Sorgamae endralum, athu nammoora pola varuma" liners flashed from my memory cells.
Just being from the practise sessions, hydrated myself with water..more water ..more and more water ...
swimming pool is full and people are trying things to make themselves to escape from the scorching sun. Some marketing minds try their skills in some creative ways..



Who is asking to "Stay cool" through this skytyping?



Its Lipton Ice Tea makers asking people to quench the thirst with their ice tea...
Perhaps a good creative idea.Good on them.